Happy New Year!

On reflecting on last year, it was a year of change and growth. We reorganized the pharma group. We entered new markets. We implemented new systems and processes. However as I have said many times-a company is only as good as the people who represent it. I want to thank each and every one of you for your contribution. It is your dedication to excellence that makes our brands shine a little brighter in the marketplace.

Now it’s time to look forward. The New Year is a time for excitement and optimism. We have sales budget to overshoot and compensate for loss of sale in the last six months, if any. Together we have positioned our company for an incredible year. We have never entered a year with more opportunity, more talented people, or a more focused organization, than we have now. New year is also the time forhonesty and reality. This year won’t be a cake walk. We have never entered a year with more competitors, or a tougher marketplace. The ability to reach our potential and overcome our challenges lies within each of us. Simply put, it comes down to three very basic cornerstones: attitude, personal accountability, and perseverance.

I can be sure of one thing. There will be setbacks and successes in 2010. We need to maintain a positive attitude that allows us to celebrate each win as a victory and each set-back as an opportunity to learn and develop. We will accept personal responsibility for our daily actions and recognize that each of us is either part of the problem or part of the solution; and that ultimately the choice is ours. Finally, we need to have the perseverance to work through the tough times and stay aggressive during the year.

The only person who controls our success in 2010 is you. I, and the rest of the Senior Management Team, can set the direction, but it is the choices that each of you make a hundred times a day that drives our progress. Yes, we have a lot of opportunities this year. Yes, there will be obstacles along our way. But, in the end, the measure of our success will be a direct reflection of how you use your minutes and how much of yourself you’re willing to invest. In short, Shelys Africa's success rests in your hands.

And that, ladies and gentlemen, is what makes me so excited and optimistic about 2010. All the Best.

Jayesh G Shah
Chairman - Shelys Africa Group